webMO

WEBMO

Response to RFP · Website Services and Digital Strategy

One partner for your website
and your story.

WebMO proposes on both Scope A (website hosting, maintenance and technical support) and Scope B (digital media and social strategy) for Social Venture Partners Tucson, priced separately so SVP can award either scope or both.

Proposal For

Social Venture Partners Tucson

Attention

Yissel Salafsky, Executive Director

Prepared By

Kyle Wilson, WebMO

Date

November 2026 [CONFIRM SEND DATE]

1 · Scope Alignment and Vendor Overview

We are bidding on both scopes.

Scope alignment: WebMO submits a combined proposal for Scope A and Scope B. Each scope is scoped, priced and staffed as its own block, so SVP may award them separately or together, as the RFP allows. Neither scope depends on the other.

Who we are

WebMO is a data-driven marketing agency with 15+ years of experience helping organizations grow through measurable, performance-focused campaigns. We have managed over 500 million impressions across paid search, paid social, email, content and marketing automation, with a 30+ person team that works as an extension of yours. We are Arizona-based and a Google Partner.

15+

Years in digital marketing

500M+

Impressions managed

30+

Team members

Why one team for both scopes

One accountable partner

Site operations and social work side by side. One contact per scope.

Clean experience on all four CMS

We build, maintain and migrate on WordPress, Webflow, Squarespace and Drupal, so the platform fits SVP.

Reporting you can use

Plain-language monthly reports tied to partner, donor and community goals.

Nonprofit and mission-driven experience

We understand SVP's venture philanthropy model: financial investment paired with hands-on professional expertise, building the capacity of Southern Arizona nonprofits. We work the same way, bringing professional-grade tools and process to teams that cannot staff them in-house. [NONPROFIT / MISSION-DRIVEN CLIENT HISTORY: 2-3 sentences, named clients only with permission]

Your team

Role	Name	Focus
Engagement lead	Kyle Wilson, Senior Partner and Director of Digital Marketing	Overall accountability and executive contact
Scope A day-to-day contact	[NAME]	Hosting, maintenance, support [BIO]
Scope B day-to-day contact	[NAME]	Social strategy, content, reporting [BIO]

2 · Our Understanding of SVP Tucson

Your digital presence is the front door to your model.

SVP Tucson connects passionate philanthropists with innovative nonprofits, pairing financial investment with professional expertise to strengthen capacity across Southern Arizona. The RFP describes your digital presence as the hub for stakeholder engagement, partner and member recruitment, community collaboration, event promotion and impact reporting. That is a lot of jobs for one website and a handful of social channels.

1 · The site has to be dependable and easy for staff to run

A small team needs a platform they can edit without a developer, with backups, security and updates handled quietly in the background. A site that only one person understands is a risk to the organization.

2 · The platform decision should serve SVP, not the vendor

The RFP names four CMS options: WordPress, Webflow, Squarespace and Drupal. We understand SVP intends to move from its current custom-built site to one of them [CONFIRM VIA VENDOR QUESTION 1 BEFORE SENDING]. We will recommend the option that fits your staff, budget and growth, and support whichever you choose.

3 · Social has to speak to three audiences at once

Donors, partners and community members each want something different from Fast Pitch, giving campaigns and partner stories. A calendar built around audiences, not just channels, keeps each message relevant.

4 · Results need to be visible to a volunteer board

Monthly reporting on engagement, audience growth and referral traffic should read in minutes and end in clear next steps.

How this answers the RFP criteria

RFP criterion	Weight	Where we answer it
Technical and creative expertise	30%	Sections 3-6, case studies in section 7
Cost effectiveness and transparency	25%	Itemized pricing, section 8
Non-profit experience	20%	Section 1 and case studies
Support and communication	15%	SLA table and reporting cadence
References and past work	10%	Section 7

Assumption

We have not seen SVP's current hosting, traffic or brand files. Where this proposal depends on them, we say so, and our questions to SVP are listed alongside the RFP Q&A.

3 · Scope A Approach

Website hosting, maintenance and support.

Every Scope A bullet in the RFP is answered below, in the RFP's order.

Platform flexibility

Platform	Support in place	Migration
WordPress	Managed hosting, updates, backups, security	Content in or out, full theme rebuild if needed
Drupal	Managed hosting, core and module updates, security	Content and structure mapped, then migrated
Webflow	Support inside Webflow hosting, layout and CMS edits	Content export and rebuild to or from Webflow
Squarespace	Support inside Squarespace hosting, styling and layout	Content export and rebuild to or from Squarespace

Webflow and Squarespace include their own hosting, so for those sites our hosting and DNS work covers domain, DNS and SSL settings rather than servers. Migration is quoted after a discovery review of content volume, integrations and redirects.

Hosting, Maintenance and Security Monthly

Hosting and infrastructure: secure, monitored hosting on our managed environment (or administration of SVP-owned accounts), plus DNS configuration, SSL renewal and domain management. SVP owns its registrar and hosting accounts from day one. [CONFIRM HOSTING ARCHITECTURE AND PROVIDER NAMES]
Routine maintenance: core, plugin and theme updates tested before release, [DAILY / WEEKLY: CONFIRM] backups with off-site copies, a restore test each quarter, and database optimization and cleanup.
Security and monitoring: uptime monitoring, malware scanning, spam protection, firewall rules, proactive vulnerability watch and emergency patching outside the normal cycle. [TOOL NAMES]
Technical support: bug fixes, content styling and layout adjustments and functional enhancements, requested by email or ticket and covered by the service levels on the next page.
Performance optimization: page speed work, mobile responsiveness checks and a quarterly technical search health audit with a written summary.

Migration path

If SVP is moving off a custom-built site, we begin with discovery: content inventory, integrations, URL redirect map and editor needs. We then recommend one of the four platforms and quote the migration as its own line item.

3 · Scope A Approach, continued

Service levels and 30-day onboarding.

The RFP asks for clear service level agreements separating critical from routine tickets. Targets below are proposed starting points and become part of the written agreement.

Severity	Examples	Response	Target resolution
Critical	Site down, hacked, forms or donations broken	[e.g. 1 hour, business hours]	[e.g. 4 hours]
High	Major page or feature broken, urgent event update	[e.g. 4 hours]	[e.g. 1 business day]
Routine	Styling, layout tweaks, content edits, small enhancements	[e.g. 1 business day]	[e.g. 3-5 business days]

Support channel: [EMAIL / TICKET PORTAL / PHONE]. Support hours: [HOURS, MST]. Emergency security patches are applied outside the normal update cycle and reported to SVP afterward.

Onboarding Dec 1-30

Week 1, access audit: registrar, DNS, hosting, CMS, analytics and any integrations, with SVP confirmed as owner of each account.
Week 2, baselines: backup and restore test, security scan, speed and mobile baseline, uptime monitoring switched on.
Week 3, written SLA and runbook: severity definitions, contacts, escalation path and a short guide for SVP staff.
Week 4, first report: baseline findings and a 90-day improvement list, with migration discovery if SVP is changing platforms.

What SVP receives each month

Maintenance report

Updates applied, backups confirmed, security events, uptime and tickets against SLA.

Quarterly audit

Page speed, mobile checks and technical search health, with prioritized fixes.

One named contact

A single day-to-day person for Scope A, with a Kyle Wilson escalation path.

Why SVP owns the accounts

Registrar, hosting and analytics stay in SVP's name. That protects the organization if a vendor ever changes, and it keeps our liability and your lock-in risk low.

4 · Scope B Approach

Digital media and social strategy.

We partner with SVP leadership to build and run an integrated strategy tied to your organizational goals. The five RFP expectations map to five workstreams.

1 · Multi-channel social calendar

A monthly calendar across LinkedIn, Instagram, Facebook and X/Twitter, organized by audience: donors, partners and community. LinkedIn leads for partners and donors, Facebook and Instagram for community and events. X/Twitter gets a lighter cadence unless audit data shows it earns more. [POSTING CADENCE PER CHANNEL]

2 · Digital campaign planning

Strategy and creative direction for seasonal giving campaigns, flagship events such as Fast Pitch, and partner spotlight stories. Each campaign gets a goal, audience, message arc, asset list and measurement plan before anything is posted.

3 · Brand-aligned copy and visuals

We start with SVP's brand guidelines, then write post copy in SVP's voice and curate or create visuals that match. Every post passes an approval window before publishing. [VISUALS: CURATED VS CUSTOM-DESIGNED SPLIT]

4 · Audience growth and local engagement

Organic tactics: partner and nonprofit cross-promotion, event-driven content, community replies and tagging, and Tucson-specific hashtags and groups. [COMMUNITY MANAGEMENT SCOPE: REPLIES / MODERATION HOURS]

5 · Monthly performance reporting

Engagement, audience growth and referral traffic (tracked in GA4), plus three or four optimization insights and a recommended change for next month.

Two sample campaign outlines

Giving season

Four-week arc: story, impact proof, match or deadline, thank-you. Audience: donors and partners. [SAMPLE CAMPAIGN DETAIL]

Fast Pitch / partner spotlight

Pre-event teasers, event-day coverage, nonprofit and partner feature stories, post-event recap. [SAMPLE CAMPAIGN DETAIL]

4 · Scope B Approach, continued

First 90 days and monthly rhythm.

A deliberately small start: learn the brand, audit what exists, publish consistently, then report and adjust.

Days 1-30: Foundation Dec 2026

Kickoff workshop with the Executive Director and partner leads on priorities, audiences and tone.
Brand guideline intake and asset library review.
Channel audit of SVP's LinkedIn, Instagram, Facebook and X presence, with a short written findings page.
90-day plan and the first monthly calendar, approved by Dec 15.

Days 31-90: Publish and learn Jan - Feb 2027

Monthly calendar delivered before each month with an agreed approval window.
Campaign launches for scheduled events and giving moments.
First monthly report in January and a review call each month.
Quarterly plan review in March: keep, change or drop channels based on results.

Monthly report contents

Section	What SVP sees
Engagement	Reach, interactions and top posts by channel and audience
Audience growth	Follower change and who is joining, against the prior month
Referral traffic	Visits to svptucson.org from each channel, by GA4 [CONFIRM GA4 ACCESS]
Optimization insights	What worked, what did not, and the three changes for next month

No guaranteed numbers

We commit to process, cadence and transparent reporting. We do not promise follower or traffic counts, because they depend on SVP's content, events and partner participation. [OPTIONAL: SAMPLE REPORT EXHIBIT]

5 · Portfolio and References

Work on all four platforms and on social.

Case studies below are placeholders to be completed with permissioned client details, real results and reference contacts. The RFP requires at least three relevant to each scope.

Scope A: one case study per CMS

WordPress

[CASE STUDY: Client Name, WordPress]

[Challenge, work done, result with real numbers]

[Reference: name, title, email, phone]

Webflow

[CASE STUDY: Client Name, Webflow]

[Challenge, work done, result with real numbers]

[Reference: name, title, email, phone]

Squarespace

[CASE STUDY: Client Name, Squarespace]

[Challenge, work done, result with real numbers]

[Reference: name, title, email, phone]

Drupal

[CASE STUDY: Client Name, Drupal]

[Challenge, work done, result with real numbers]

[Reference: name, title, email, phone]

Scope B: digital media and social strategy

Social strategy

[CASE STUDY: Client Name, Social Calendar]

[Channels, cadence, result]

[Reference contact]

Campaign

[CASE STUDY: Client Name, Campaign or Event]

[Goal, creative direction, result]

[Reference contact]

Nonprofit

[CASE STUDY: Nonprofit Client Name]

[Audience growth and reporting, result]

[Reference contact]

Placeholder key

Every item shaded yellow like [THIS] must be replaced or removed before the PDF is sent. The companion placeholders list names the owner for each.

6 · Pricing Proposal

Itemized and separately awardable.

Each scope is priced on its own with a one-time setup fee, a monthly retainer and an hourly rate for ad-hoc requests, as the RFP asks. Amounts shaded yellow are pending final approval.

Scope A: Website hosting, maintenance and support

Item	Basis	Amount
Onboarding and setup	Access audit, baselines, SLA, runbook (one time)	[$ ____]
Maintenance retainer, tier 1	Updates, backups, monitoring, security; month-to-month	$99 / month
Maintenance retainer, tier 2	Tier 1 plus quarterly audit and support hours [HOURS]	$175 / month
Maintenance retainer, tier 3	Tier 2 plus priority critical response [HOURS]	$275 / month
Hosting and domain services	Flat fee or pass-through at cost	[$ ____ / month]
Ad-hoc requests	Hourly, beyond included support	$130 / hour
Platform migration	Quoted after discovery, only if SVP changes platform	[$ ____ after discovery]

Scope B: Digital media and social strategy

Item	Basis	Amount
Onboarding and setup	Brand intake, channel audit, 90-day plan (one time)	[$ ____]
Monthly retainer	Calendar, copy, visual curation, community engagement, report; [CHANNELS / POSTS PER MONTH]	[$ ____ / month]
Campaign work	Giving, event and spotlight campaigns, per campaign or hours	[$ ____ / campaign]
Ad-hoc requests	Hourly, beyond retainer	$130 / hour

Options: month-to-month, or an annual commitment at [DISCOUNT %]. If SVP awards both scopes to WebMO, a bundle incentive of [5-10%: CONFIRM] applies to the combined retainers. No hidden setup fees: anything not listed above is quoted in writing before work begins.

7 · Timeline and Agreement

From selection to kickoff on Dec 1.

Date	Milestone
Nov 6, 2026	Proposal submitted by 5:00 PM MST
Nov 9-13	Finalist interview and demo: monitoring dashboard, SLA table, sample reports, sample calendar
Nov 16	SVP announces selection
Dec 1	Kickoff: Scope A access audit and Scope B brand intake begin
Dec 15	First social calendar approved; Scope A baselines complete
January 2027	First full month of posting and first monthly reports
March 2027	First quarterly site audit and Scope B plan review

Terms

This proposal is valid for 30 days from its date. WebMO's liability is limited to fees paid in the prior 30 days. Client agrees to indemnify WebMO against third-party claims arising from client-provided materials. Either party may cancel with 15 days written notice; work completed through the cancellation date is billable. All work product becomes client property upon payment in full. [LEGAL REVIEW: CONFIRM TERMS FIT A NONPROFIT RFP AWARD]

Acceptance

Signing below accepts the scope(s) selected by SVP: [ ] Scope A [ ] Scope B [ ] Both

Kyle Wilson

Senior Partner and Director of Digital Marketing | WebMO, Data-Driven Marketing

Signature · Date

Yissel Salafsky [CONFIRM SIGNER]

Executive Director | Social Venture Partners Tucson

Signature · Date

Questions about this proposal: Kyle Wilson, kyle@web-mo.com, 520-623-9971. [OPTIONAL: PANDADOC REVIEW & SIGN LINK]

One partner for your websiteand your story.

We are bidding on both scopes.

Who we are

Why one team for both scopes

Nonprofit and mission-driven experience

Your team

Your digital presence is the front door to your model.

How this answers the RFP criteria

Website hosting, maintenance and support.

Platform flexibility

Service levels and 30-day onboarding.

What SVP receives each month

Digital media and social strategy.

Two sample campaign outlines

First 90 days and monthly rhythm.

Monthly report contents

Work on all four platforms and on social.

Scope A: one case study per CMS

Scope B: digital media and social strategy

Itemized and separately awardable.

Scope A: Website hosting, maintenance and support

Scope B: Digital media and social strategy

From selection to kickoff on Dec 1.

Terms

Acceptance

One partner for your website
and your story.